In defense of storytelling.


Hey, have you seen this pretty awesome vid from Stefan Sagmeister? If not, do yourself a favor and watch it. (It is short and amusing — if there’s anything funnier than accented cursing, I haven’t yet discovered it.)

Okay, clearly there’s some hyperbole going on here, but the man’s got a point. Not everyone needs to be a storyteller, and not everything needs to be telling a story. That’s even sometimes true with the written word, that least sexy of website elements. Help centers, tech specs, lists of unambiguous information that mustn’t be misunderstood — not great places for storytelling.

But elsewhere, storytelling is both ubiquitous and beneficial.

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