Here’s a story.
Back when I wrote for EContent magazine, I worked on a yearly feature called the EC100. It’s a rundown of the 100 most influential companies in digital content, complete with key info (location, size, chief executive, major products, etc). If you want a bird’s-eye view of the companies you should know about as a content professional, it’s a great place to start.
Part of my job was ensuring that all this info (and more) was correct. In fact, not just correct — confirmed via e-mail or phone by a named person at the company in question. We took it seriously, too. I spent many an hour e-mailing, calling, and otherwise nagging PR folk, marketing directors, and anyone else who would go on record to confirm.